Over the next few weeks, Procter & Gamble plans to introduce easier-to-read plastic measuring caps for its liquid detergent brands, including Tide, Gain, Era and Cheer. The new caps will have more-defined measurement lines inside and bigger numbers that are staggered, not stacked, says Dawn French, P&G’s head of laundry research and development for North [...]

1. Detergent Overuse As highlighted in a recent Wall Street Journal article, Americans continue to overuse laundry detergent. Detergent overuse not only shortens of the life of clothing, it can damage or even ruin a perfectly fine washing machine. High levels of detergent can get trapped in fabric, making clothing appear dingy and faded. Inside [...]

Take a load off your mind in just 25 minutes with new Maytag American laundry pair. Designed in the USA and made in Sweden, the heavy duty capacity and performance Maytag washer, 3RMTW4905TW and matching tumble dryer, 3RMED4905TW bring genuine load and time saving benefits for the busy consumer today. The easy to use top [...]

Sears is launching a redesigned line of Kenmore and Kenmore Elite high-efficiency front load washers featuring “smart motion” technology that’s gentler on fabrics while improving cleaning performance. The smart motion feature is based on an agile direct-drive motor that creates five unique wash motions by precisely controlling the action of the drum. The motions are [...]